IMPOSSIBLE Project… Polaroid film is back

“The film looks blue when it comes out of the camera, instead of white like the old Polaroid film. “We don’t want to copy,” Kaps says. When there are mistakes, when a film run doesn’t go as planned or the team devises a new “flavor” of film that doesn’t seem quite right, these will be sold anyway. “We don’t want to tell you how to feel!” says Kaps. “We want you to feel the magic on your own.”

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